Current case-study library
This legacy framework is retained for reference and is not part of the current indexed case-study architecture. For published project evidence, use the Case Studies library.
The framework
Audience
Define priority audiences, commercial problems, and channel-specific intent.
Message
Align creative, content, offers, and landing-page messaging around the buyer journey.
Optimize
Use campaign and conversion signals to improve allocation, creative, and funnel performance.
Measurement
Case studies should report relevant acquisition and conversion metrics with time period, baseline, and attribution context.